mark.itpimps.com

i was checking the mail today and it inspired me to write about this…

i subscribe to handful of magazines… a few tech ones, maxim of course, and some business ones, and the one thing that has always bothered me is the way that magazines passively treat their subscribers. i’m not sure if anyone else has ever thought about this, but i think about this every time i open my mailbox and have a magazine in there. each trip to the mailbox i spend a good 5-7 minutes walking to the trashcan and throwing out those little subscription inserts that are always included in the magazine.

now for most people it’s probably not that big of a deal, but with print in such a decline nowadays, you would think that loyal subscribers would be treated differently from anyone who buys the magazine off a newsstand. is it that difficult to leave those out when you send me my magazine? i’m already a subscriber, you don’t need me to subscribe!

granted, there are a handful of them that are for the purpose of giving subscriptions as gifts, but that is rare. so why do i have to spend all my time every month removing those inserts? why don’t they do it for me?

just a thought i guess.

-m